AI and engineering
Jul 2026
12 certificates and courses
- Claude on Google Cloud
- Building with the Claude API
- Model Context Protocol: Advanced Topics
- Claude Code in Action
- +8 items
Profile
Senior Product Designer with 10+ years across fintech, e-commerce, telecom and SaaS. I combine research, design systems and front-end implementation to move operational numbers, including a 25% increase in user task efficiency and an 18% reduction in e-commerce return rates. Bilingual in English and Portuguese, with certified expertise in AI workflows from Google and Anthropic.
Delivered work for clients across Latin America, Europe and Asia
- 10+years designing products
- 25%gain in user task efficiency
- 18%drop in e-commerce returns
- 16AI certifications, Anthropic and Google
Certifications
- 51certificates and courses
- 16in AI, Anthropic and Google
- 5areas
AI
Sep 2025
4 certificates and courses
- Image Generation
- Responsible AI
- Large Language Models
- Generative AI
Development and language
Sep 2026
2 certificates and courses
- Go: The Complete Guide
- EF SET English Certificate 65/100, C1 Advanced
Specialization and business
Sep 2025
2 certificates and courses
- The Power of Presales Engineering
- UX Research Course
Design and UX
Apr to Jul 2021
31 certificates and courses
Fundamentals of UX, interaction design, research, usability testing and Figma and Sketch.
Hiring for a role or a project
I take product design from research to the shipped interface, and I also write the front end, the copy and the SEO. If that fits what you need, message me directly.
Experience
Product Designer Specialist at Octus Hub
- Reduced user research and discovery cycles from days to hours by implementing AI powered sentiment analysis and automated data synthesis.
- Accelerated delivery of high fidelity SaaS interfaces by 30% using generative AI workflows in Figma.
- Architected and maintained scalable design systems with AI driven automation for tokens and components, cutting engineering handoff time by 25%.
- Orchestrated product roadmaps in Notion using AI for strategic prioritization and cross functional alignment.
- Managed design teams and streamlined recruitment cycles by 40% through AI assisted candidate screening and technical assessments.
Product Designer Specialist at Value First Consulting
- Led end to end product design for complex systems, using AI to compress research cycles by more than 90% and improving user task efficiency by 25%.
- Architected multi platform design systems from scratch, integrating AI driven automation for component libraries that reduced design iteration and handoff time.
- Engineered custom interfaces by using AI to synthesize user data and insights, aligning visual identity with measurable usability and engagement growth.
- Partnered with engineering and data teams to optimize advertising platforms, using AI informed user behavior modeling to improve targeting accuracy.
- Mentored teams on AI integrated workflows and design best practices across Miro, Figma and Notion.
Senior Product Designer at Invillia
- Led the redesign of the PicPay homepage with 100% visual consistency, optimizing account creation flows through A/B testing of forms against single inputs.
- Improved performance perception with edge case design, including skeleton loaders for slow APIs and empty states for new users.
- Optimized user research and journey mapping with AI tools, compressing discovery cycles from days to hours and increasing persona accuracy.
- Architected interactive prototypes in Figma with AI plugins for automated handoff documentation and technical feasibility audits.
- Facilitated co-creation sessions and usability tests, aligning design decisions with business goals through AI synthesized research data.
Senior Product Designer at ZENVIA
- Partnered with product managers and developers to align requirements, reducing iteration cycles and improving delivery efficiency.
- Contributed to the standardization of pages and design patterns, improving design system consistency and scalability across products.
- Built interactive prototypes to test and validate user flows for complex web applications.
Senior Product Designer at XNV.io
- Mentored the design team on accessibility contrast tools and research methodologies.
- Redesigned web pages based on Hotjar and Google Analytics data, improving engagement metrics.
Senior UX Designer at Newfold Digital
- Developed a domain search and filtering system that streamlined the user selection process.
- Designed an automated website builder that made site creation accessible for non technical users.
- Led design thinking workshops and usability tests to align design goals with user needs.
Senior UX Designer at Invillia, C6 Bank project
- Mapped user journeys and ran stakeholder interviews for the C6 Bank desktop app redesign, identifying key pain points.
- Validated design decisions through iterative prototyping and usability testing.
Product Designer at Try Consultoria, BTG+
- Redesigned BTG+ Business pages, increasing credit card adoption and account creation rates through streamlined conversion flows.
- Used funnel analysis with Hotjar and Google Analytics to find and resolve friction points.
Senior UX Designer at Stefanini Brasil
- Found a critical usability issue where customers at Extra, Ponto Frio and Casas Bahia bought appliances with the wrong voltage, 110V instead of 220V.
- Led the change that forced voltage selection before checkout, reducing appliance returns by 18% and cutting refund and logistics costs.
Senior Product Designer at Le biscuit S/A
- Modernized the e-commerce architecture by implementing the VTEX headless CMS with VTEX IO and FastStore, decoupling front end from back end.
- Architected a component based design system from scratch, aligned with modular content schemas and NN/g best practices.
- Streamlined content publishing workflows through cross functional stakeholder interviews and requirements gathering.
- Trained the development team on design systems and componentization for precise implementation inside VTEX IO.
Full Stack Engineer at Brisanet Telecommunications
- Migrated a corporate payment app from React Native to Flutter.
- Implemented map integration and QR code payments on a Go and PostgreSQL architecture for transaction management.
Senior Product Designer at Cultivatech
- Designed and developed websites and delivery apps for small and medium sized businesses across 20+ Brazilian states.
- Built scalable e-commerce platforms tailored to different business needs.
- Led the design and implementation of a design system across multiple projects.
Product Designer and Front End Developer at ADM Tech
- Designed and developed marketing websites end to end for health insurance, retail and construction clients.
- Covered the full scope from information architecture and wireframing to custom WordPress themes in HTML, CSS and JavaScript.
- Ensured accessibility and responsive layouts, integrating forms and quote flows with email automation.
Skills
Research, design systems and front end, for products that ship.
Research
- Discovery
- User interviews
- Jobs to be done
- Usability testing
- Heuristic review
- Journey mapping
- Analytics reading
Design and AI
- Information architecture
- Software architecture
- Spec driven design
- Interaction design
- UI design
- AI driven design systems
- Accessibility, WCAG
- AI feature design
- Prompt engineering
- Harness engineering
- Generative AI workflows
Prototyping and validation
- Wireframes
- Rapid prototypes
- High fidelity prototypes
- A/B tests
Data and metrics
- Funnel analysis
- Cohort analysis
- Conversion
- Retention
Development
- HTML
- CSS
- JavaScript
- React
- Next.js
- Golang
- Back end web development
- Google Cloud Platform
- PostgreSQL
- WordPress
- Git
- Flutter, working knowledge
Education and languages
Education
- Systems Analysis, Estácio de Sá, 2019
- Psychoanalysis, Grupo Médico Psicanalítico Lattes, 2019
Languages
- Portuguese, Native
- English, Advanced professional proficiency
- Spanish, Intermediate