BTG+ launched into a market where the bank's reputation did the talking and the product still had to convince people to open an account. This case is the business-facing pages, built around a single promise and a direct path to account opening.
The work was as much about removing friction from the conversion flow as it was about the visual system that held the pages together.
What I did
- Redesigned the BTG+ Business pages, streamlining the conversion flows.
- Used funnel analysis in Hotjar and Google Analytics to find and resolve friction points.
- Kept the design system consistent across touchpoints.
Outcome
Increased credit card adoption by 22% in the three months after launch, measured by the client's data team.
