Zero First
Audience data platform for media companies, designed for the Latvian market, for the client Dataware.
- Role
- product design
- Client
- Value First Consulting
- Year
- 2026
Zero First turns first-party audience data into segments that media companies can sell to advertisers. News publishers, radio broadcasters and sports networks are who the product is built for, and the application covers the whole path: connecting data sources, building audiences, reading how each segment behaves and pushing it to advertising destinations.
I designed every screen from scratch: sign-in and password recovery, the audience list with its empty state, audience creation in a simple mode, and the detail view with insights. The design system, the components and the auto layout came out of the same work, so the product could grow without redrawing what already existed.
What I did
- Designed the entire application from scratch, every screen, from sign-in to audience creation and insights.
- Ran the design thinking that framed the product, including audience discovery, the empty states and the path a first-time user takes.
- Built the component library and the auto layout structure in Figma that the product is assembled from.
- Translated first-party data flows into a language a media sales team can read and act on.
Outcome
Shipped from scratch: every screen of the platform designed, from sign-in to audience creation and insights.
Screens 6
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