E-commerceEcommerce filters: how to help people narrow the catalogOct 21, 2026When to apply filters, why several options in one group should combine, how to show what's active and what changes on a phone.Blog
Product decisions, the numbers behind them and what changed in the funnel.
Category: E-commerce
E-commerceEcommerce filters: how to help people narrow the catalogOct 21, 2026When to apply filters, why several options in one group should combine, how to show what's active and what changes on a phone.
E-commerceEcommerce site search: what helps people find the productOct 19, 2026Where to put the search box, which queries it has to understand, how to suggest terms and what to show when a search finds nothing.
E-commerceE-commerce carousels: when to use one and how to design itOct 16, 2026Lots of people scroll right past a carousel. When it earns the space, how many items fit and why it shouldn't rotate on its own.
E-commerceEcommerce checkout: where the decision gets interruptedOct 06, 2026The NN/g archive on ecommerce checkout: price, cart, sizing, mobile, and the basics that still break even as online shopping gets easier.
E-commerceThe voltage bug: 18% fewer appliance returns at checkoutFeb 03, 2026A required voltage choice before checkout cut appliance returns by 18%. Brazil runs on two nominal voltages, 127 V and 220 V, and how to find this bug.
E-commerceVTEX IO headless: two sources of truth and the real costJan 24, 2026Headless commerce moves the cost from the front end to keeping two sources of truth. How to split editorial content from catalog data in one base.