Content and searchPDFs on your site: when to offer one and how to label itOct 30, 2026When a PDF helps and when it gets in the way, why the HTML page comes before the file and what the link should say so people can decide to download.Blog
Product decisions, the numbers behind them and what changed in the funnel.
Category: Content and search
Content and searchPDFs on your site: when to offer one and how to label itOct 30, 2026When a PDF helps and when it gets in the way, why the HTML page comes before the file and what the link should say so people can decide to download.
Content and searchLink previews: what people see when they share a pageOct 24, 2026Which tags build a link card on LinkedIn and WhatsApp, which image to use, why an old preview sticks around and what kahue.net still lacks.
Content and search404 pages and redirects: when a page changes addressOct 22, 2026What to do when a URL stops existing: a permanent redirect with no chain, a 404 or 410 with the right code and an error page that offers a way out.
Content and searchPage title and meta description: what to write for searchOct 20, 2026How Google builds the title and summary of each result, when it replaces what you wrote and what to put in the title and the meta description.
Content and searchComparison tables: when they help and how to design themOct 18, 2026When a comparison table helps people choose, how many options fit, what to make explicit and when a filter is better.
Content and searchFAQ pages: when they help and how to write them wellOct 17, 2026An FAQ page only helps when the questions are real. When it's worth having, how to write it and what changed in Google Search in 2026.