Content and searchProduct microcopy: who writes it and when it shipsFeb 28, 2026Interface text is interaction design, not marketing. Who writes it without a UX writer, when it enters the process, and the review criterion that holds.Blog
Product decisions, the numbers behind them and what changed in the funnel.
Category: All
Content and searchProduct microcopy: who writes it and when it shipsFeb 28, 2026Interface text is interaction design, not marketing. Who writes it without a UX writer, when it enters the process, and the review criterion that holds.
Content and searchSearch intent: how it decides the format before you writeFeb 17, 2026Intent decides the format before the first line. Where the label fails, how to check it, and what natural language search changes.
E-commerceThe voltage bug: 18% fewer appliance returns at checkoutFeb 03, 2026A required voltage choice before checkout cut appliance returns by 18%. Brazil runs on two nominal voltages, 127 V and 220 V, and how to find this bug.
E-commerceVTEX IO headless: two sources of truth and the real costJan 24, 2026Headless commerce moves the cost from the front end to keeping two sources of truth. How to split editorial content from catalog data in one base.
Code and architectureWordPress or Astro: what the platform choice costs youJan 08, 2026WordPress and static site generators trade different work. Compare page delivery, attack surface, hosting cost, and Core Web Vitals before you choose.