Research and methodMixed-methods research: when to combine qual and quantOct 12, 2026Qual shows the why and quant shows the scale. The three mixed-methods designs and when each one is worth the cost.Blog
Product decisions, the numbers behind them and what changed in the funnel.
Category: Research and method
Research and methodMixed-methods research: when to combine qual and quantOct 12, 2026Qual shows the why and quant shows the scale. The three mixed-methods designs and when each one is worth the cost.
Research and methodStakeholder interviews: what to ask before a project startsOct 11, 2026Decision makers know a project's history, goals and constraints. How to map who to talk to, a four-topic guide, and why their answers become hypotheses.
Research and methodA UX metric is not an outcome: baselines and conversionsOct 11, 2026Reporting deliverables and usability scores won't win a budget meeting. How to pick a baseline, split macro from micro conversions, and where NPS falls short.
Research and methodExpert review without users: heuristics and walkthroughsOct 09, 2026Heuristic evaluation, cognitive walkthrough and scoring rubrics find problems without recruiting anyone. What each judges, how to run it, and what needs a test.
Research and methodYour research data may be invalid before the analysisOct 06, 2026Survey bots, stale panels, and tools that hide method errors can spoil research data before the analysis begins. The NN/g archive shows what to check.
Research and methodA/B test sample size, significance and when to stopSep 03, 2026How to size an A/B test sample, what significance does and does not prove, and why peeking at the result and stopping early breaks the reading.