Research and methodAI in research synthesis: what it does and what it costsJul 27, 2026AI groups what you already read, it does not read the interview for you. Where it accelerates, where it contaminates, and how to review the output.Blog
Product decisions, the numbers behind them and what changed in the funnel.
Category: Research and method
Research and methodAI in research synthesis: what it does and what it costsJul 27, 2026AI groups what you already read, it does not read the interview for you. Where it accelerates, where it contaminates, and how to review the output.
Research and methodWhy five participants is enough for a usability testJun 03, 2026The research behind testing with five participants, when five is not enough, and how to write tasks that do not lead the answer.
Research and methodFunnel analysis: what GA4 and heatmaps show, and hideMay 05, 2026What GA4 exploration funnels count, where heatmaps and session recordings mislead, and how to turn a funnel finding into a testable hypothesis.