Code and architectureWebsite images: size, format and when to load themOct 21, 2026How to serve light images without losing sharpness: srcset and sizes, WebP and AVIF, reserved space, lazy loading only below the fold, priority for the hero.Blog
Product decisions, the numbers behind them and what changed in the funnel.
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Code and architectureWebsite images: size, format and when to load themOct 21, 2026How to serve light images without losing sharpness: srcset and sizes, WebP and AVIF, reserved space, lazy loading only below the fold, priority for the hero.
E-commerceEcommerce filters: how to help people narrow the catalogOct 21, 2026When to apply filters, why several options in one group should combine, how to show what's active and what changes on a phone.
Code and architectureStructured data: what JSON-LD does and what it can't promiseOct 20, 2026What structured data is, why Google prefers JSON-LD, which rules it enforces and why correct markup still doesn't guarantee a rich result in search.
Content and searchPage title and meta description: what to write for searchOct 20, 2026How Google builds the title and summary of each result, when it replaces what you wrote and what to put in the title and the meta description.
E-commerceEcommerce site search: what helps people find the productOct 19, 2026Where to put the search box, which queries it has to understand, how to suggest terms and what to show when a search finds nothing.
Product designNotifications and reminders: when an alert is worth itOct 19, 2026When an alert is worth the interruption, how to ask for permission, what to write, which channel to use and what research measures about reminders.