Research and methodCard sorting: open, closed, and what to validate nextOct 12, 2026Participants group labels. Open finds the mental model, closed validates little, and a tree test checks the navigation.Blog
Product decisions, the numbers behind them and what changed in the funnel.
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Research and methodCard sorting: open, closed, and what to validate nextOct 12, 2026Participants group labels. Open finds the mental model, closed validates little, and a tree test checks the navigation.
Research and methodMixed-methods research: when to combine qual and quantOct 12, 2026Qual shows the why and quant shows the scale. The three mixed-methods designs and when each one is worth the cost.
Research and methodStakeholder interviews: what to ask before a project startsOct 11, 2026Decision makers know a project's history, goals and constraints. How to map who to talk to, a four-topic guide, and why their answers become hypotheses.
Research and methodA UX metric is not an outcome: baselines and conversionsOct 11, 2026Reporting deliverables and usability scores won't win a budget meeting. How to pick a baseline, split macro from micro conversions, and where NPS falls short.
Code and architectureAutomatic meeting notes: a bot, a recording, or no oneOct 10, 2026A bot in the call, a recording transcribed later, or minutes read out at the end. What each path captures, who must know, and why a transcript is not minutes.
Research and methodExpert review without users: heuristics and walkthroughsOct 09, 2026Heuristic evaluation, cognitive walkthrough and scoring rubrics find problems without recruiting anyone. What each judges, how to run it, and what needs a test.